Bare Feet and Hands is a new affordable product range from the queen of luxury foot care, Margaret Dabbs. The new website needed to compliment the product branding and be a platform the marketing and retail teams could work with as they grow their customer base.
With custom product templates and attributes, allowing for the easy inclusion of quality ingredients and flags to highlight important details like ‘Vegan’, ‘Cruelty Free’ and ‘Made in the UK’, the entire website becomes easy to manage and update. There was also extensive work to ensure the mobile experience was simple and fluid, avoiding many of the pitfalls seen on other e-commerce websites during the purchase process on a small screen.
The site has various landing pages, call to actions and funnels in order to achieve conversions from site visitor to customer. Working with the team behind the brand, we were able to achieve all their goals and continue to manage the site for them, building new functionality as their goals evolve and expand over time.